Episode 30 | Why property makes people crazy | Kylie Davis, Real Content Marketing

Finding the human stories behind property data.

Kylie Davis is a content extraordinaire who has worked in and around the property market for many years. Originally a journalist, she recently started her own content marketing business after spending four years at Australia’s #1 property data source, CoreLogic.

This is such an amazing episode as we explore data but also the people side to property. Here’s a few of the things we discussed:

• How property is more about people than prices.

• What buyers and sellers really think about sales agents.

• Why low expectations presents an opportunity for real estate agents.

• The best agent aren’t necessarily those who sell the most.

• How to mystery shop the best agent for you.

• How poor agent behaviour can turn off buyers.

• How technology is changing the real estate experience.

• What’s the difference between median value and median price?

• Which data can help determine your bidding strategy.

• How the principal of “measure twice, cut once” applies to buying property.

This is such a great episode to further your thinking on what may change in property, and what will stay the same.

Links:

https://www.linkedin.com/in/kyliecdavis

Kylie’s article on buyer and seller psychology:

https://www.propertyobserver.com.au/forward-planning/advice-and-hot-topics/87278-psychotic-vendors-ungrateful-landlords-feral-tenants-and-disgruntled-buyers-why-estate-agents-hate-houses-and-people-kylie-davis.html

Kylie’s Corelogic reports on buyer and vendor perceptions of agents:

https://kyliecdavis.blog/research/

Veronica’s article on looking into median prices:

https://gooddeeds.com.au/property-buyers-tip/how-to-be-a-clever-analyst-of-property-headlines/