Episode 213: Why Do Real Estate Agents Have Such a Bad Reputation? | John Cunningham, Cunninghams Real Estate

Research shows that only 5% of Australians see real estate agents as honest and ethical.

Why do real estate agents have such a bad reputation? Why is there so little transparency in the property market? Can agents find a way to earn the trust of buyers and sellers?

John Cunningham of Cunninghams Real Estate joins us for a look into building trust and showing transparency to consumers in the property market. We also dive into how the lack of transparency leads to distrust, accountability in the real estate industry, finding the right agents, and a whole lot more!

If you enjoy the show, do like, rate, subscribe, and share us on social media and if you have your own questions you need clarity on, email us at questions@theelephantintheroom.com.au!

See you in the episode!

Episode Highlights:

1. Update on the Pathway to Professionalism project for real estate agents [02:10]

2. Looking past disillusionment in the industry & staying driven [04:10]

3. The importance of full transparency in negotiations [07:03]

4. Trusting real estate agents: A challenge among consumers [10:50]

5. Putting regulations in place to address consumer concerns [11:32]

6. The issue with real estate agents getting around the regulations [15:11]

7. Taking a look at consumer reviews [23:32]

8. Are all real estate agents great? [31:16]

9. Consumers don’t trust real estate agents - yet give them business [34:37]

10. How can consumers find the right agents? [40:03]

11. Consumers only understand 40% of their property transactions [44:22]

12. John’s property dumbo [45:31]

Link from the Show:

• Episode 12: The Big Disruption About to Shake Up Real Estate Agents 

• Episode 122: Pandemics, Property & Purchasing

• http://www.roymorgan.com/findings/8691-image-of-professions-2021-april-2021-202104260655

About John:

Opening Cunninghams in 1991 with his wife, Ann, John integrated this philosophy into the burgeoning 4 office, 75+ team member business it is today on Sydney’s Northern Beaches.

Since then, John's innovative and personal approach coupled with his expertise and intimate knowledge of the market, have set Cunninghams as a benchmark business in the industry.

Connect with Us:

• Looking for a Sydney Buyers Agent? www.gooddeeds.com.au

• Work with Veronica: https://linktr.ee/veronicamorgan

• Looking for a Mortgage Broker? www.wealthful.com.au

• Work with Chris: hello@wealthful.com.au 

• Send in your questions to: questions@theelephantintheroom.com.au 

If you’ve enjoyed this episode, don’t forget to like, share, rate and subscribe for more!