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Episode 221: The Truth About Online Privacy & Data Exchange for Property Buyers | Simon Hope, REA

As digital platforms and online portals become more sophisticated, the relationship between sellers, agents, and buyers have shifted as well… But to what degree? 

How are buyers’ data and information being treated in the online space? Is your privacy as a buyer compromised? Should you consider buying property in an online portal? 

Today, we are joined by Simon Hope, General Manager of Product for Residential at REA Group, to help us understand the nuts and bolts of search engines, online property portals, data collection, and loads more! 

If you enjoyed the show, do like, rate, subscribe, and share us on social media and if you have your own questions you need clarity on, email us at questions@theelephantintheroom.com.au!

See you in the episode!

Episode Highlights:

  1. REA’s grand vision [02:10] 

  2. Are real estate agents creating friction between buyers and sellers? [05:35]

  3. The property pricing problem with agents [08:11] 

  4. How REA is addressing real estate pricing and trust issues [11:30]

  5. What information do online platforms collect from buyers? [14:07]

  6. How REA helps agents and buyers [18:06]

  7. The shifting conditions of online privacy and behaviour [21:23]

  8. Who owns the data buyers enter in online portals?  [23:52]

  9. REA’s answer to cybercrime and off market sales [26:44]

  10. Buying property on vs off portal [32:00]

    1. Will online portals replace real estate agents in the future? [37:27]

  11. REA’s plans on domestic market expansion [38:49]

  12. Navigating and embracing innovative property solutions [43:37]

  13. Should there be concerns over the amount of data online portals hold? [47:01]

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Chris Batesde-index